“Let’s do an event with authors and improv,” I told my marketing consultant, friend, and incredible source of support, Zack James of Rebel Hill Consulting. He looked at me askance. “How would that go?” “No idea.” We brainstormed and came up with a structure – a panel discussion, hosted by me, followed by an improv show based on the content that emerged during the discussion. We still weren’t sure how it would go over but it sounded fun. Right? I made a few phone calls and voi